Which Concentration Should You Choose?

Graphic Design
You want to design for print, packaging or brand identities? NCAD Design students begin their training with a balanced foundation that includes drawing and painting, color theory, photography, digital graphics, and design courses. The Graphic Design Concentration prepares students for a variety of entry-level positions working as print designers, package designers, brand and identity designers, or art directors.


User Experience (UX)
You want to craft seamless, intuitive experiences that delight users across digital platforms. The knowledge and skills learned in this concentration are designed to enhance the preparedness of those visual communication students wishing to enter the design, communication, and interactive media world.


Media Arts
You want to create and/or model environments and characters for the game or film industry. Students develop knowledge, technical skill and practical expertise in professional-level software used to create 3D digital images and animation for print, interactive multimedia, motion design, digital games, and the web.

Motion Design
You want to design and/or animate video for advertising and media. Motion Design allows artists and designers to create complex visual messages by blending together elements of film, music, and graphic design and can include work such as typography and graphics, which can be seen in the opening credits of films, web-based animations, advertising, or 3D logos for television networks.


Illustration
You want to illustrate for books, magazines or media. Illustrators create work in various media to give visual form to ideas and stories and to communicate information. Successful illustrators exhibit a strong, personal style in their work and use it to support the communication needs of a wide variety of clients. The work of illustrators can be found in magazines, book and CD covers, advertisements, children’s books, graphic novels, film and television, games, websites, and more.


Animation
Students will bring characters and stories to life through both 2D and 3D animation, combining artistic creativity with technical expertise. This concentration provides a solid foundation in animation principles, including modeling, rigging, character animation, and motion design. In addition to specific animation skill building courses, students also enhance their core abilities through studies in drawing, anatomy, color theory, and visual storytelling. The Animation concentration is designed to equip students with not only the artistic and technical skills necessary for the animation industry but also with essential competencies like critical thinking, public speaking, and entrepreneurship.I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Double Concentration Combinations
A double concentration allows our students to focus on two related areas of Visual Communication simultaneously. At NCAD, we believe there are powerful benefits to pursuing a double concentration. The greatest benefit is that it provides our students with a broader skill set and knowledge base, leading to more flexible career options.
Graphic Design and Illustration
Graphic Design and User Experience
Graphic Design and Motion Design
Graphic Design and Media Arts
Motion Design and User Experience
Media Arts and Motion Design
Animation and Motion Design
BFA Educational Objectives
NCAD has set its educational objectives for the B.F.A. degrees.
Read about them here.
Demonstrated Acquired Skills
These skills are expected to be demonstrated in the B.F.A Graduate’s Portfolio.